Posts Tagged ‘Copy’
SEO can do a lot of good to your business if it is done in the correct way. Every search engine has their very own unique way of evaluating content for popularity and how it ranks websites. This is what ultimately decides the ranking of any web page and the possibility of it being viewed by the target audience. Getting SEO done with help from a good company (check this one out), that has the right experience, is always something that can help search engine ranking.
Every Search Engine Has Its Own Way of Looking at SEO
The most popular search engine is Google, with Yahoo and Bing from Microsoft also being fairly popular. Content can be specifically targeted to rank better on a particular search engine if it is known what aspects are given importance by the particular search engine.
SEO That Targets Google
If you pay attention to certain key ranking factors, you can get preferred treatment from Google. Probably the most important is to keep constantly refreshing your site content and allow Google to feel that your website is alive and current. Therefore if any page remains unattended, it will continue to go back in the rankings and after a time may completely slip off the radar. Being visible on social media and having a good following there can help Google to rank a page higher than it would others that do not figure on such sites. Listing on social media also has its own benefits which is an added bonus.
Making sure that you have a lot of links that come in to your site is one way of being higher on the search pages in Google. It is also necessary that these inbound links are from pages that are highly rated. All posts must also be in the public domain and linking persons to profiles can help. There are a number of other things that can also be done like taking part in the Google Plus community.
Search Engine Optimization for Yahoo
For good search engine optimization for Yahoo you need to have original and content that is of some value to the readers. It is necessary to have the keyword the search engine is searching for in the blog or article. It must, however, not be overdone, as Yahoo will detect this and penalize you. It makes sense to have keywords that searchers normally search for. The keyword must be relevant in the context of the article. Positioning the keyword in the heading, subheadings, links and pictures will also help. It can also help if the copy is not hard to read and does not have any keywords that are irrelevant. Additionally you need to make sure that every link that you put into your article is valid. This requires such links to be periodically checked, as invalid links will cause Yahoo to lower your rating. Deciding on the correct search engine that can help your business will depend on your ability to satisfy the conditions that each search engine imposes on web pages. Yahoo is specially targeted for small businesses, while Google is more general in nature.
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